OUGD101 - Alphabet Soup 2 - Formative Feedback

 Feedback from Sarah Frackelton

Strenghts:

Good Research and design context. Really good idea looking at planet Earth and animal prints. Alot of experimentations.Good final outcome.

Weaknesses:

Could have annotated design context work.

Actions:

Maybe explore your idea with uppercase letters.

Feedback from Jamie

Strengths:

Loads of great research on animals and fonts. Lovely sketches. Good exploration of fonts and ideas. Well drawn final solution. Good use of negative space.

Weaknesses:

Not much annotations on the research. Some negative space.

Actions:

Label some research. What your thoughts? What fonts do you like best?

Self Evaluation

I am happy with the appearance of the final outcome. However, after hearing other people's thoughts on my work, I realised that the style of typeface that I have created does not directly represent Niall's personality as at first glance it looks quite feminine. This was becasue I was focusing on nature, but I should have maybe looked at different elements from nature to draw, rather than fluid patterns and flowers. 

OUGD101 Alpha. Type. Visual. Eval.

REFERRING TO THE TYPEFACE THAT I HAVE DESIGNED

Which personality traits did you choose to respond to and apply the typeface?

For the person he admired he said David Attenborough from the programme planet earth. He likes to watch this and it shows he is interested in the natural environment.

What are the reasons behind the design decisions you have made for the typeface?

The typeface (Hobo Std) has a laid back style and also a comic book feel to it, which also relates to his personality (Laid back, Calm, Happy, Mystery).

In what ways are the results effective?

They have been illustrated simply but effectively, and I think they capture the 'nature' feel and are visually appealing. The type is black with hints of the colour red, to show more of his personality coming through. I left the fill of the type blank, to show ther is more to his personality that I don't know, and I only know what is on the outside (negative space).

REFERRING TO THE TYPEFACE THAT HAS BEEN DESIGNED FOR ME

What personality traits do you interpret from the typeface designed to represent you?

That I am a positive person.

Describe what you think of the typeface:

The typeface used is Baskerville, which has a simple yet elegant style to it. It is legible, even though he has not used a stroke around the edge of the letterface, just created the letterfaces using small plus (+)symbols in the fills.

In what ways is it effective, and in what way is it ineffective of representing you?

It has a sence of style, elegance and maturity which I think is effective. However, I think it only captures that side of my personality, of me being a positive person.

OUGD101 Alpha. Type Visual. Evaluation 1

Partner: Niall

How are the four words selected to represent the typeface being explored?

Laid back

Happy

Calm

Mystery

For laid back and happy I began to look and comic style typefaces, and chose Hobo Std.

For calm I wanted the designs not to be too clustered, and also to consider cool tones of colour.

For mystery I wanted to work int he negative space and outlien of the typeface as I don't know what is on the inside, and the different aspects of his personality. So i will explore pattern and colour for this.

Why is the existing typeface that has been selected to manipulate an appropriate choice?

It best interprets these four words. The curved/italic style relates to the laid back, happy and calm nature of his personality.

What are the reasons behind the design decision you have made for the typeface so far?

To work within the negative space - see what is on the outside, but not on the inside.

Pattern - Planet Earth (David Attenborough) plants, animals, tetxures.

Optimistic - half full, pattern in half of the letterface.

Actions to be taken:

1. Looking at different types of pattern of nature, in both animal skins and plants.

2. Different ways of manipulating negative space.

3. Try to look for a more natural style type.

4. Create a namebadge.