Monday 26 October 2009

OUGD101 Alpha. Type Visual. Evaluation 1

Partner: Niall

How are the four words selected to represent the typeface being explored?
Laid back
Happy
Calm
Mystery
For laid back and happy I began to look and comic style typefaces, and chose Hobo Std.
For calm I wanted the designs not to be too clustered, and also to consider cool tones of colour.
For mystery I wanted to work int he negative space and outlien of the typeface as I don't know what is on the inside, and the different aspects of his personality. So i will explore pattern and colour for this.

Why is the existing typeface that has been selected to manipulate an appropriate choice?
It best interprets these four words. The curved/italic style relates to the laid back, happy and calm nature of his personality.

What are the reasons behind the design decision you have made for the typeface so far?
To work within the negative space - see what is on the outside, but not on the inside.
Pattern - Planet Earth (David Attenborough) plants, animals, tetxures.
Optimistic - half full, pattern in half of the letterface.

Actions to be taken:
1. Looking at different types of pattern of nature, in both animal skins and plants.
2. Different ways of manipulating negative space.
3. Try to look for a more natural style type.
4. Create a namebadge.

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