Friday 26 February 2010

Don't Panic Crit Feedback







What concept/statement/fact/question/tone is being communicated?
Femininity, dramatic, make-up
Fashion, beauty theme
Femininity with the construction of fashion
Fashion, pattern
Fashion, make-up

Is this being communicated effectively?
Yes, clear bold imagery
Yes a photo of a girl and fabric in background/type
Maybe could be made more clearly with more type?
No particular message to it, just represents fashion with people and fabric
Looks feminine, communicates effectively

Has the posters answered the brief?
Yes
Yes, fits words well & Vogue
Yes, they do represent Vogue, with the use of the female face and the dress patterns
Yes, it is quite clear about fashion and constructing fashion
Yes, abstract is communicated well

Who is the audience - have they been addressed?
Young females and I think they would respond to these posters
Students
Directed at females
Very feminine, so mainly women
Students who like fashion

Strengths:
Hand drawn imagery works really well combined with softer color choice
Layout, colour, style of drawings
The illustrations are effective as they are elegant and feminine
I like the middle poster with the hand rendered face. Almost looks like the face is being constructed to what you need to look like
Well drawn, good photos, nice layout

What could be developed further?
Typography - possibly get rid of the word Vogue. Have words that suggest Vogue.
Perhaps experiment with different type, middle posters colour is good, play with layout slightly.
Different compositions
Make text more clear, and maybe add some more typography
Development of face, different patterns/fabric perhaps?

Further Feedback...
Middle poster is cool I like the style
My preferred poster is the middle one, I like the elegance of the poster, and the layering of the imagery.
Explore drawing, manipulation of the face works well




Evaluation of Feedback:
I have chosen to submit the middle, subtle coloured image, for the competition as it was the one my group thought was the best. However I need to tweek it a little bit and maybe add some type to it as well.

Design is about Doing - Don't Panic - Vogue - Brief

The Brief: 
Design a poster for the 'Don't Panic' competition based on the word Vogue.

Considerations:
30 minimum possible ideas, 
Must reflect on my chosen word to describe Vogue:
Fashion, Make-over, Abstract, Pattern, Dramatic

Target Audience:
Students - Female

Background:
Design is about doing.
Generation of ideas.
Visually and conceptually exploit different possible angles of my ideas.

Mandatory Requirements:
Final resolution must be in JPEG and no more than 2MB, Res. 72
30 possible ideas and supporting design work.

Deliverables:
Poster in A2 form 

Variations of the poster

Studio Deadline:
Friday 26th February

Saturday 13 February 2010

OUGD102 - End of Module Self Evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?

 
Throughout this module I think I have found a deeper understanding for the need to research, and how it's importance contributes to the development of the design process. Researching helps you to understand what is needed to communicate with the public, and I think I have done thisquite effectively to produce work that is visually engaging to its specific audience.
I have also become more aware of how I am spending my time, through the time management workshop and it has helped me to create schedules to work by, in order to make the most of the time I have.

 
2. What approaches to/methods of research have you developed and how have they informed your design development process?

 
Learning and understanding different types of researching including primary, secondary, quantitive and qualitative have been usful to gain different elements of research for your subect matter. I particularly liked using results from questionnaire's as they consisted of different people's opinions, so I could develop my design work according to the results.

 
3. What strengths can you identify in your work and how have/will you capitalise on these?

 
I like using photography from first hand observations, to work with as starting points for design development. In some briefs I have created and used stencils from these that have proved to be visually interesting. I like coming up with clever designs, and concepts with alterier meanings.

 
4. What weaknesses can you identify in your work and how will you address these more fully?

 
I used to tend to come up with a particular idea and work towards creating that. In a way I do still prioritise and choose ideas that I like more than others, and spend most of my time developing them instead of giving the other ideas a chance. I will need to broaden my ideas and devlopment work in future design to gain different outcomes.

 
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

 
1. I will develop my skills in Adobe illustrator, as I tend to use photoshop mostly. As it offers you different ways of devloping ideas.
2. I need to be more organised when it comes to mhy design sheets and sketchbooks, so I can see what is missing and what I need to find out more of.
3. I will use the studio in the evenings as it offers a better working environment, and I can produce more work.
4. I will try to be more assertive in crits, and learn from other people's work styles, to help me understand my own style more.
5. I will use reasearch as a way of directing my design process.

6.How would you grade yourself on the following areas:

Attendance - 4

Punctuality - 3

Motivation - 4

Commitment - 4

Quantity of work produced - 4

Quality of work produced - 4

Contribution to the group - 5