Friday 13 January 2012

Self Branding - Stationary

Mocking up what the business cards could be like using the logo. The card could be duplexed with purple and white card. With the logo laser cut out of the white to real the purple colour. The back of the card could be screen printed with metallic ink over purple card, leaving the contact details visible on the purple.

Using this same colour and business card style I applied it to a letterhead:



 And also to compliments slip, I rearranged the colour:




Getting the cards ready for lazer-cutting:



It could be nice to have the text on the back screen pretend on metallic ink. Here is who they are set up for a screen:

The result of the lazer-cut cards. I used a thick white matt stock to keep the cards simple and elegant, with the main emphasis on the logo and print process of laser cutting. The subtle colour of the details are in a silver metallic.

The logo didn't run out as planned as the counter of the a fell out even tho I disjointed it front he stem, it was too delicate. But as this was a trial I will change it for the next batch. I will also reconsider the colour of the detail as I received feedback form a few people that it could cause legibility problems. Maybe a stamp would be appropriate. Overall the cards have been low cost but effective, and a lot of people have gave positive feedback from them. They have also been easy to make with low turnaround time, which has been useful in making them before portfolio surgery week.

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