Communication is a Virus - How does it spread? - Collaborative Brief with Pav

The Brief:

''Get people to try something new''

Considerations:

Must engage with a specific audience, must consider the context and environment in which we aim for it to be delievered. Identify, analyse and use existing means of ditributions, for an appropriate method of communication.

Target Audience:

Appropriate to the content, which we will develop with the concept. But initially we are aiming it at people with interest with food.

Tone of Voice:

Persuasive and informal

Background:

Appropriate language. Will the content be communicated primarily through type or image? It if is both what is the relationship between the two?

Mandatory requirements:

The response should remain within legal boundaries.

A limited colour pallet of two colours plus stock.

Deliverables:

Design development sheets

Concept/proposal appropriate to our idea

3xA2 presentation boards identifying:

Concept

Content

Method of delivery

Studio Deadlines:

Pitch: Monday 15th March

Final Crits: Monday 22nd March