OUGD101 No News Is Good News. Message & Delivery - Evaluations from posters.

Here are two evaluations from people in my class on my three high impact posters for the ''No News...'' brief.

What statement/fact/question is being communicated to you?

First person: The statement being communicated is that you never know if your drink has been spiked or if it is a target for spikers. It is also warning you of the effects from having your drink spiked.

Second person: Don't leave your drink unnattended, implying the close links from spiking drinks leading to sex crime.

Is this being communicated in a clear and focused way?

First person: Yes

Second person: Unsure

What could be developed further?

First person: Some of the type on the image and type poster is slightly unclear to read. Where it says 'Are you sure about drinking that?' I found it hard to read at first as the word sure could be mistaken as 'sore'. This could be easily corrected by adjusting the composition.

Second person: The image in the text/image poster could be developed as the word sure isn't readable. Readjusted and unstretched it would be more clear/readable. The image only poster is the least effective as the message is not as obvious as the previous posters.

Have the posters been kept ''simple and to the point?''

First person: Yes

Second person Yes

Is as statement, fact or question being posed?

First person: The posters are clearly abouyt drink spiking and the dangers are clearly put across. The logo used is very effective and eye catching but I think that it looks better without type in it.

Second person: Making a statement, strong warning using shock tactics to communicate the message, which is agood as particularly on this subject matter, the harsh reality needs to be clear (serious message).

Has the restrication of two colours plus stock been met?

First person: Yes

Second person: Yes

Are the two colours appropriate/innappropriate?

First person: The colours aren't too bold but are still very eye catching. The contrast between bold images and type work really well with the subtle colours

Second person: Use of striking red against the white background makes the message bold and clearly identifies key points, especially on the typography particularly the type poster. Also contrasts nicely against the grey.

Do the posters work as a set or series?

First person: Yes

Second person: Yes

Why do they work/don't work as part of a set or series and could this be developed further?

First person: The colours and type work as a set as they have been kept similar. I think as a set they look stunning and really effective. The composition on each poster works really well together.

Second person: Strong use of colour links the set of posters, consistent use of typeface and a symbol (image) that features in multiple posters. Developments that could be looked at include unclear type on the type/image poster and linking the image only poster more strongly to the message/set.

Is it clearly evident which poster is TYPE, IMAGE AND TYPE & IMAGE?

First person: Its very clear. The image on its own is clearly an image as well as the type and when they are put together they also work really well. The typeface is a good choice, bold and clear.

Second person: Yes, no confusion, very obvious.

Are the posters ''memorable, immediate high impact and clear''?

First person: I think the logo is very memorable and would be good in clubs and bars. It could also be developed as stickers, handouts, drink toppers, etc. The message from this poster is clear and to the point.

Second person: Strong message makes it memorable, with quite a harsh reality take on it. Use of colour (contrasting colours) has high impact (visual impact) for catching your eye and drawing you to the posters. Clarity of the message is less consistent, however, room to slight development to improve the impact.

Do you feel the bried has been fulfilled to it's full potential?

First person: Yes

Second person: Yes

Further feedback...

First person: The colours have been used appropriatly and to the brief. Maybe a different stock could have been tested? The message embedded in the sentence is a really clever idea, maybe where it says 'sex crime' this could be ellaborated a bit more. Really effective and clever posters.

Second person: Biochemical links to the drink ring image is effective and very relevent  (ties the subject together) concept. Brief has been fulfilled and the ideas are strong and posess potential for development.