How to Get yourself out there - Lecture 1

Design Council 2010

Businesses using freelancers
-smaller company's (less than 10 people) execute 87% work
-setting up alone - important

Arts council's agenda
- has to be in their interest before getting money from them

''The management process responsible for identifying, anticipating and satisfying customer.''

Marketing roles:
1. Identifying customer needs to develop new products - market
2. Develop pricing strategies - what people want to pay
3. Promote products to a target market
4. Identify distribution network - where?
5. Add value to your products through customer benefits
6. Monitor the performance of the products

1. Speaking to people, understand needs
2. Develop concept
3. Test concept
4. Refine concept
5. Market product
6. Get feedback

Online Strategies
-feeback - quick
-convenient
-platform, raise awareness
(innocent, food)

Customer benefits
-listen to customer, why should they give you money, than others
-deals, discounts
(Jeff Bezos - Amazon)

Value Proposition
-short, specific, using customer's language, pass the gut feeling test, engaging, don't show off, well equipped.

Address book
-contacts
-identifying skills

Personal Statement:
1. External Past
-awards
-competitions
-testimonials - feedback
-press articles
-exhibitions
2. External Futures
-customer needs
-scoial trends
-new technology
-political pressures
-economics
-environments
3. Internal Past
-skills
-personality
-ambitions
-key interests
-values
4. Internal Future
-marketing plan
-key objectives
-opportunites
-collaborations
-resources

Networking
-telling people about you, asking about them
-contact, freelance

Networking Events
-gallery openings, craft fairs, art markets
Seth Godin on Social Networking (youtube)

Inside the entrepreneur mind
-real networking - meeting new people, making connections
-fake - internet - distraction

Are you a busy fool?
-distractions
-people wasting your time

Invoice
-getting paid, negotiated price, proof
-close the deal
-written, fair with them, so they are fair on you

Consumers or B2B (business to business)
-which service?

Service Organisation

Basic Principles of Marketing
4 P's:
1. Product
-service offered
-work produced
-creative input
2. Price
-pricing levels
-daily rate
-royalty
-free
3. Place
-best location to sell
-sales environment
-service offered
4. Promotion
-marketing methods
-branding
-value
-proposition

Barnham & Bailey

Sell somethign unique
-find a point of differentiation
-create something unique in your industry

Promote
-a better product does not equal better sales
-average person in city see so many ad's a day
-need a reason to pay attention

Showcase yourself
-people like to buy with people they can relate with
-let your customers know who you are
-biography - starting off
-why proud of business
-what makes you unique

Chris Osman