What Is Good - Concept Crit

Problem Analysis: (Identification and evaluation of key issues relating to the brief including creative opportunities, target audiences and appropriate contexts)
Feedback 1: Clear target audience, with potential market. What sets it apart from other existing/similar products. Could target people who don't wear make-up and persuade them to do so.
Feedback 2: Clear target audience, know it will sell. How will you make it look 50s? Iconic will appeal to many. Needs to be unique and not like other make-up ranges.

Contextual Understanding: (Awareness of the creative and professional context for the work produced, informed by the critical analysis a range of appropriate contemporary creative practices and methods of distribution)
Feedback 1: Good vintage/past references have you looked at modern/contemporary workthat could relate. Promoting/personality-what is the aim?
Feedback 2: Looked at existing ranges, vintage make-up where it would be sold, etc. Idea is informed by research. How would you distribute it, promote it? Research more into how you can make it different from other generic make-up brands.

Research: (Evidence of the ability to gather material from a breadth of sources using a range of diverse and inventive primary and secondary research methods appropriate to the brief)
Feedback 1: What type of make-up, what speciality does it have? Is it made from natural/botanic products. Other make-up icons, pin-ups that people are inflenced by. Look at symbols. Need more Design Context
Feedback 2: Depth of research. Looked into specifics liek how Mailyn Applied her make-up. Understanding of 50's posters. Look at ways of promoting make-up? Look more into depth at marilyn Monroe, as you see her face everywhere, Make it different.

Additional Comments:
-Overall the concept is originall and could work really well with a specific selling point!
-50's pin-up relates well too.
-Do abit more research
-Maybe research more into design (colour schemes) just to get a feel for where it's going
-Research brands such as Benefit, Jelly Pong Pong, Soap & Glory, Urban decay
-Vintage, with modern twists eg. posters and products
-Doesn't have to be real just has to be credible.
-Doesn't have to be now, could be for in the future
-Bring seperate investigations together and create links
-Categorise
-What is influencing the design process
-What could it look like?
-Testing, mock-ups, trial and error
-Spin offs/ranges, what works/what doesn't
-Stock
-Scale
-Composition
-Colour
-Type/Image