Presentation Slides

Here are the presentation slides and what I will say in the presentation:



Slide 1: Logo

Charlotte - Introduction - read out mission statement

Slide 2: Photo of us
Charlotte - What we do - skills/specialisms, services we offer

Slide 3: Location
Kirsty - Studio base
''We will be based in Leeds, renting a studio at Umbrella Creative. The location is convenient as it is easily accessible to get to from the motorway and city centre. The train station is about a mile away, but there are bus routes that can bring you to the studio.
Umbrella is a collective of various disciplines, which means it is not just a place to network, but also a place to keep an eye on the competition. It will cost £3144 a year in rent, inclusive of business rates, insurance and utilities. We will then need to invest £12,000 for equipment such as iMacs, software and furniture. With parking and cafe's nearby, Umbrella also offer meeting rooms that can be used when meeting with clients, or alternatively we could meet them in the city centre if that is more convenient for them.''
Slide 4: SWOT
Becky - Swot analysis of our studio, unique selling points, competitors/other practitioners, marketing plan/methods

Slide 5: Viral mail out
Ellie - Getting ourselves out there, who are our potential clients and how do we reach them (love hearts)

Slide 6: Brand Identity
Charlotte - Business cards etc (costings/trademarking)

Kirsty - Costings
''For a total of 208 chargeable days, we estimated a daily charge rate at £735, which covers £615 in labour and £120 in overhead rates. This works out at at £22 hourly rate each, and our yearly salary will be £30,000 each.
The start-up costs will be around £24-25,000. To cover this we propose to contribute £3000 each, and the bank will match this at £12,000.
In following years, the indirect costs will be around £12-13,000 and equipment costs will not need to be included again in the overhead costs, meaning around £12,000 will go towards profits.''
Ellie - Accountant
 
Charlotte - Wrapping it up

Overall Costings

For a total of 208 chargeable days, we estimated a daily charge rate at £735, which covers £615 in labour and £120 in overhead rates. This works out at at £22 hourly rate each, and our yearly salary will be £30,000 each.

The start-up costs will be around £24-25,000. To cover this we propose to contribute £3000 each, and the bank will match this at £12,000.

In following years, the indirect costs will be around £12-13,000 and equipment costs will not need to be included again in the overhead costs, meaning around £12,000 will go towards profits

Umbrella Creative Studio

We will propose to base ourselves in Leeds, renting a studio at Umbrella Creative.
Here are what is inclusive of the rent:
- Inclusive bills (electricity/insurance/rates)
- Free WIFI connection
- Mail sorting
- Half price rental of the photographic studio
- Business address registration
- Mail forwarding
- Sample portfolio on the website 
- Registered on the members list
- Monthly email newsletter
- Ability to book hot desks and meeting rooms 
- Affiliation with Umbrella Agency on freelencers list for work.

The location is a convenient as it is easily accessible to get to from the motorway, and is also close to the city centre and railway station, which ensures that we will be able to access the studio easily, as well as clients. It also offers meeting rooms that we could use for meetings with clients. A

 It is only 2.5miles away from Leeds College of art as shown in this map:

 

Images from Umbrella Creative Studios website:

Meeting room-

Photography Studio-

Caravan offices/meeting room-

Equipment

Studio Eqiupment can be classsed as start-up costs as we will only need to buy them in the first year. Here is what we think we will need:

4xImacs

 We would need the best iMacs to ensure we have the best tools to create our design work.

 We would also need the Office Software and also Applecare.

Applecare we would only have to pay for once
We also need the Adobe Creative Suite
All together this comes to £9447.76 incl. VAT

Printer - Found this one on amazon that prints A4 and A3 colour for £242.89
amazon.co.uk

Epson GT-20000 A3 Flatbed Scanner on google products £698

Epson Stylus Office BX300F Colour Ink-jet - Fax/copier/printer/scanner  £55

The price for the separate Printer, scanner and Fax machine = £995.89

Or to have it all as one machine to save space in the studio = £1,999.99
amazon.co.uk

£1000 extra is alot of money so we will use the separate machines in the studio, this will be more convenient when machines need to be used at the same time. 

Camera -
-SLR - £483

Office furniture:
1 x bench for iMacs - £520
wantdontwant.com

Desks x2 = £98
wantdontwant.com

Chairs - I think comfy chairs are essential, I foudn these on  cheapofficefurniture.co.uk
£76 each x4 = £304

Studio Equipment:
-A1 lightbox = £135
amazon.com

Sub-total = £11,983.65

Prmotional Costs

Advertising
Printed Materials
Public Relations
Samples
Photography
Design Services
Web Services
Web site - £800
Signage - £100
Branding

Overhead costs

Public Liability:

Premises costs:
-Rent - Umbrella Creative Studios - £265 per month = £3144 per year including Wifi, insurance, business rates and utilities

Telephone:
-Land line costs - £520
-Mobile Phone - £30 pppm = £1440 per year

Postage: £200

IT costs:
-Software - Adobe Creative Suite 5 Design Premium £1508.33 + AppleCare Protection Plan £118.33 = £1626.66

-Paper-  A4 £4.49 for pack of 500, A3 £6.99 for pack of 500. So 6 of each = £26.94 + £41.94 = £68.88
and A2 £40 for 5 packs of 250 = £108.88

-Repair - £150
-Ink cartridges - £500
-Portable mass storage - (hardrive) - £200


Sub-total =  £7889.54

Profession Services Costs

Accountant: £600 per year

Legal Advice - Solicitor: £150

IP (intellectual Property)
http://www.ipo.gov.uk/types.htm

Patents - £230-280

 Trade marks -

Designs - £60 to apply and register a design, for additional in any multiple application, £40 per design.

Copyrights -

Other - D&AD membership: £200 per year

Sub-total: £1100

Research Costs

Book and magazine subscriptions -
- Design Week: £85 per year

- Creative Review: £64.00 per year

Materials for Research: £150
Travel for Research: £1000

Sub-total: £1299

Bruntwood Serviced Space

West Gate, 6, Grace Street, Leeds, West Yorkshire LS1 2RP

Fully Furnished Office Suites
Board, Meeting Room Facilities
Virtual Office Facilities
Flexible Licence Agreements
Administrative Terms
No Start Up Costs

West One, Serviced Offices
Size 1 to 110 desks
AddressWellington Street, Leeds, LS1 1BA
Air Conditioning

Raised floors
Flexible open plan suites
Recently refurbished
Onsite car parking
24 hour access
Suspended ceilings
LG3 lighting
Cat II lighting
High speed internet
3 part perimeter trunking
Disabled access
Lifts
Cycle racks
On-site shop / café
Meeting Rooms
Secretarial support
Telephone answering
Broadband mg
Showers
Video conferencing
30 car spaces
On-site gym

Local Amenities:

Group 'To Do' list for over Easter

We created a timetable to get us started in our Easter research.:
-I am going to research into the costings, and also look for studios in Leeds were we want to be based.
-Becky is looking into a marketing strategy, SWOT analysis of our competitors and how we fit in and what we have to offer.
-Charlotte is coming up with our brand identity, creating business card other stationary and writing our mission statement/value proposition.
-Ellie will look at business plans and write out our structure, and find an accountant and solicitor.
We then will plan to get together with our findings, and see if there is anything else we need to find out more about, and also to discuss any problems we come across.

My research:

Enterprise Q&A with Jane

Jane gave us some things to consider for the presentation and our research:

Assessed Presentation - Our Skills

Here is my group, that together we will be constructing and presenting a business proposal/plan for a creative studio. We have outlined our creative skills and interests, to give a sense of what our studio could be:


Me:
Type, layout, ideas/concept building, Photoshop, In Design, After Effects, craft

Ellie Neil-Mee:
Image, photography, concept-based, Illustrator, Photoshop

Becky Tipping:
Image, Illustration, InDesign, Hand-drawn type, craft

Charlotte Warren:
Type, Photoshop, print based, packaging, perfectionist


Together we have a good range and a complimentary mix of skills to set up our own studio.

Assessed Presentation

The Brief:

Working in a group of 4 we need to construct a business plan or business proposal for a creative design studio and present it to our peers and tutors in an assessed, oral presentation.
Our plan/proposal should be based on the analysis and content that we have been introduced to throughout the module.


Concept/Proposition:

''Four heads are better than one as long as they communicate.''
We will now have the luxury of 4 pairs of hands.
How will we use them effectively?


Considerations:

What skills and services do you have to offer?
Who is your target market?
Who is your competition and how will you compete?
What are the costs, charges and financial considerations?


Mandatory Requirements:

It is essential that we refer to a range of marketing models and recognise business 'start-up\ principles in order to gain a pass. We must make reference to the course materials, books and web sites to demonstrate our understandings.


Deliverables:

The presentation will be 8-10minutes long.
We should use appropriate visual aids and printed material to support our presentation.
Our presentation will be assessed by two members of our course team.


Submission Deadline:

TUESDAY 3RD MAY - 2011
See E-studio for presentation times.
Our blogs and end of module evaluation should be completed and available for assessment by Wednesday 4th May - 9.30am



Notes and other things to consider:

70 hours private study
50% presentation
50% blog - individual research and progress
Where is the studio?
How will client's find us?
What makes us unique in comparison to other studios?
Why should clients choose us?


Assessed criteria

Level of Analysis- has there been an apropriate level of critical analysis when responding to selected material in response to the brief.

Knowledge and Understanding - does the presentation and supporting material demonstrate understanding

Organisation of Material - has the visual presentation of material, opinions and content been considered in terms of its ability to effectively communicate and support the issues discussed?

Clarity of Delivery - has the verbal presentation of material, opinions, and content been considered in terms of its ability to effectively communicate and support the issues discussed?