End of Module Evaluation

Throughout the duration of this module I feel as if I have learnt alot about the different print process, and how you can adapt your work to the type of print you are using. I also know I have improved my skills on software such as InDesign, Photoshop and Illustrator, and found that mainly down to the workshops that I attented. I didn't know how to use In Design much apart from for editorial work, so that was especially useful, in doing things such as colour separations and registration. My practical skills have also improved, with creating nets and packaging, learning how to emboss/deboss, and screen print spot varnishes. I have enjoyed trying and testing these skills and find the outcomes very satisfying.


Whilst researching for this module, I found that most of it was secondary research, and I realise know that I should have extended my primary research, to find out people's true opinions, so that I can work from a more informed point of view. I couldn't wait to start designing but I know feel like I should have started this earlier, so then I would have had more time to push my designs further and in different directions. The decisions I made when designing was really helped by the research that I did, as it backed up my designs.

I think my strengths for this module lie within my practical skills for creating the packaging structures, and also in my image manipulation techniques. I feel my weaknesses appear in my design ideas, because if I started this earlier I would have had alot more of them, and I should have made earlier decisons about my designs. I also tended to let my work build up before I blogged it, so that is somethign I will definately get on top of in the next module.

For the next module I will do more primary researching, keep on top of my blog, and start coming up with design ideas eaarly, even if they are just little sketches of what I see my work could be like. I also know that there is alot more to find out about, and I will continue learnign abotu ti as I find it very interesting, especially at the Team Impression visit, and realise know how important it is to know about designing for print. learnign abotu this made the module very enjoyable. I am pleased with my final outcome, but realise how different my ideas could have been. I know I will learn from my mistakes and take this forward to the next module.



Attendance: 4
Punctuality: 5
Motivation: 4
Commitment: 4
Quantity of work: 3
Quality of work: 4

What Is Good - Concept Crit

Problem Analysis: (Identification and evaluation of key issues relating to the brief including creative opportunities, target audiences and appropriate contexts)
Feedback 1: Clear target audience, with potential market. What sets it apart from other existing/similar products. Could target people who don't wear make-up and persuade them to do so.
Feedback 2: Clear target audience, know it will sell. How will you make it look 50s? Iconic will appeal to many. Needs to be unique and not like other make-up ranges.

Contextual Understanding: (Awareness of the creative and professional context for the work produced, informed by the critical analysis a range of appropriate contemporary creative practices and methods of distribution)
Feedback 1: Good vintage/past references have you looked at modern/contemporary workthat could relate. Promoting/personality-what is the aim?
Feedback 2: Looked at existing ranges, vintage make-up where it would be sold, etc. Idea is informed by research. How would you distribute it, promote it? Research more into how you can make it different from other generic make-up brands.

Research: (Evidence of the ability to gather material from a breadth of sources using a range of diverse and inventive primary and secondary research methods appropriate to the brief)
Feedback 1: What type of make-up, what speciality does it have? Is it made from natural/botanic products. Other make-up icons, pin-ups that people are inflenced by. Look at symbols. Need more Design Context
Feedback 2: Depth of research. Looked into specifics liek how Mailyn Applied her make-up. Understanding of 50's posters. Look at ways of promoting make-up? Look more into depth at marilyn Monroe, as you see her face everywhere, Make it different.

Additional Comments:
-Overall the concept is originall and could work really well with a specific selling point!
-50's pin-up relates well too.
-Do abit more research
-Maybe research more into design (colour schemes) just to get a feel for where it's going
-Research brands such as Benefit, Jelly Pong Pong, Soap & Glory, Urban decay
-Vintage, with modern twists eg. posters and products
-Doesn't have to be real just has to be credible.
-Doesn't have to be now, could be for in the future
-Bring seperate investigations together and create links
-Categorise
-What is influencing the design process
-What could it look like?
-Testing, mock-ups, trial and error
-Spin offs/ranges, what works/what doesn't
-Stock
-Scale
-Composition
-Colour
-Type/Image

'Wrap it Up' The Grenade Brief

The Brief:
Identify, select and clarify 'What is Good' brief in: 1 word and 1 image (sum it up)
Choose one net from each group of three nets (so should have 5 nets)
Investigate, research and analyse the nets, then choose 3 out of the 5 nets originally chosen.
Then create 3 complete packaging solutions using the word and image, to communicate with the audience.
For my 'What is Good' brief, it is all based on women and beauty, so for the word I have chosen 'make-up', for the image I have an image of a womans face with make-up on.

Target Audience:
This will be aimed at women who wear make-up

Tone of voice:
Light hearted, fun.

Considerations:
Content- word/image and the relationship between the two
What is being packaged?
Appropriate colour
Font choice
Format, net
Media
Composition

Mandatory Requirement:
2 colour plus stock (Same for all packaging- can use tints)
3 of the 5 nets

Deliverables:
3 packaging solutions
Documented designs
Development on Design Practise

Studio Deadline:
Present 9:30 Tuesday 19th October

Summer Brief Presentaion - Feedback

Good points:
1. Finding soemthing good about soemthing you initially thought was bad
2. More information from eachother, that they may know about your subject matter
3. Clarity, no confusion
4. Being persuades by other people's presentation that things are good - things brought to your attention
5. Learn from eachothers presentations/style/what worked/what didn't work, to help us improve
6. Props and visuals make it more interesting/interactive

Bad Points:
1. Debate questions, negatives
2. Focused more on why it was good and not why it is not good. Personal opinion
3. More facts to back up the reasons why its good
4. Always going to be people with reasosn why they disagree. Personal opinion