Here are a few key points from the Snask manifesto. Read them, learn them, hate them and, in the end, understand them and love them:
• If you don’t like your work, quit
• If you love someone, let it show
• Generosity always pays itself back
• Always smile when you talk to an
annoying person on the phone
• If you want to be a rock star, don’t
study graphic design
• Talk with clients in the same way that
you talk to your family, friends and pets
• Social skills are as important as
knowing how to set type and spell
• See people as people, not target groups
• Just because you wear a black suit, it
doesn’t mean you’re successful
• Having enemies is good and necessary
• Work hard for your clients: it pays off
• If you look too cute, smile
• Luck doesn’t exist: don’t be lazy
• Learn typography, it’s not optional
• Keep it simple, not tedious
Opinion
Freddie Öst
Computer Arts February 2012
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