Friday, 30 September 2011

Design Strategy Presentation 01

Here are the slides from my presentation of what I plan to do over the course of my third year:



And here are my notes of what I spook about for each slide:


Design Practice/Independent Research
SLIDE 1: (umbrella)
-Umbrella Statement - defines me
-branding, promotional, editorial, publication design
SLIDE 2: (3 lists)
  • What drives me - areas of interest
  • Print V Screen 
  • -physical result - stocks
  • developing design industry - progressing more digitally
  • enjoyed second year module - web design
  • In House design team - Plan A
  • Plan B - freelance opportunities - gain clients now - find briefs
SLIDE 3: (self promotion)
  • Self Promotion - design presence - how?
Dissertation/Theoretical Research

SLIDE 4: (dissertation title)
- Hitler --- political parties in the UK - Saatchi Campaigns
  • propaganda strategy to change the way people see things - manipulated
  • effect on elections
SLIDE 5: (communication theory)
- Relate to my practice - Communication Theory - clarity - right message - get them to see how you want them to see things
  • reading - quotes - writing blocks
  • academic support - structuring - help
  • high grade - don’t want to bring down my final grade
  • Christmas
Work Placement/Professional Research
SLIDE 6: (PAB)
-PAB placement
SLIDE 7: (design agency)
- more industry contacts 
  • contact (dialect) and arrange visits - when?
  • portfolio advice received
  • by Christmas - get more advice
  • send something quirky - memorable impression - quick turnaround brief
  • Gain placement
  • Internship / Job when I leave
  • CV
Negotiated Briefs
SLIDE 8: (statement of intent)
  • Why briefs? - relevant to my design practice - areas and subjects of interest
  • allow me to explore creative concepts, take risks, test boundaries, experiment, challenge my own abilities - fundamentally will help me grow as a designer
SLIDE 9: (4 Briefs)
  • Leeds College of Art Graduation - event - promotional
  • Fedrigoni - stock - craft - design for print
  • Ice Cream Parlor - branding, logo, signage, packaging, website, flyers
  • Competition Brief - YCN, ISTD, D&AD (enter as many as I can - opportunities)
  • Other briefs -
  • Pitch for The Brinsop - menu’s, website, business card,
  • Cake Shop - branding, logo, signage, packaging, website
  • Dress Maker - logo, business card, yelow page ad, look book
  • The Relays (Band) - logo, album covers website, app, merch
SLIDE 10: D&AD
- D&AD poster
  • more quick turnaround briefs - confidence - informed design decisions
  • prove I can meet deadlines - make quick design decisions and solutions
SLIDE 11: (AH groundworks)
- rebrand AH Groundworks - logo, b.card, letterhead, machinery stickers
- Collaboration (after Christmas) important to show I can work with others effectively
  • fashion
  • photographer
  • Illustrator
  • common room - pick up clients
- design team - Bridget
- pop-up shop - products to sell
  • need to produce resolutions - relevant to practice - improve my skills to allow me to do so
SLIDE 12: (Software)
- improve software skills - important
- Photoshop
- Illustrator
- InDesign
- QuarkXpress
- Dreamweaver
-learn more about print productions and web design - Design for print/web workshops
SLIDE 13: (MAC)
- finally! - adobe CS5.5 - help improve my skills faster - out of uni
  • Personal Skills - focus on improving as they are important for project management
  • time management (timetables)
  • organization (multiple briefs in order)
  • action plans
  • -problem solving
  • Practical Skills i want to improve
  • use of typography
  • layout and grid system
  • drawing/visualization
  • concept building
  • book binding - workshops
  • photography - for resolutions - portfolio
  • reserach - alternative than library/internet/magazines - go out and visit 
  • make it more interesting - informed decision from
  • if research is boring then the resolution will be boring 
SLIDE 14:
Overall I want to design excellent quality, well executed resolutions that are effective and look professional.

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