Task 2 - Where are they – How will they find me?

BRIEF

Based on the principles that have been introduced so far in the Enterprise module, as well

as the previous tasks, investigate, analyse and critically evaluate where your potential clients are located.

Identify four examples of your selected client group, 1 for each of the following profiles:

1 x Local 1 x National 1 x European 1 x Transnational

 

I decided to look at Graphic Design companys who creative work for the retail sector:

LOCAL - Turn Key - Leeds

Turn Key describe themselves as ''a collective of creative experts delivering results through intelligent marketing.

''Turn Key is proud of its environmental credentials and has always been ahead of the curve in providing greener marketing.

''Whether it’s using plant-based inks and recycled and recyclable materials in our print work, or suggesting alternative, digital solutions to traditional carbon-heavy methods, we make sure that everything we produce has as minimal negative impact on the planet as possible. In addition, as much as we can, we also like to minimise the amount we print internally. For these reasons we are happy to announce we are working towards our ISO14001 certification. ''

Here is some work produced for the N. Pearl - Autumn/Winter Collection lookbook, and for the Victoria Quarter in Leeds.

Factors that affect their use of graphic design:
Political - pressure to be ethically aware - Turn Key has become more consious of the effects on the planet, and strive to reduce their impact.
Economic - Economy picking back up again, people will start buying into things again, such as fashion and luxury good, so a need for retail design is needed.
Social - Leeds is rated as one of the top 25 cities, which brings business and consumers.
Technological - energy use and costs


NATIONAL - Winkreative - London

(http://www.winkreative.com)/
Winkreative was founded in 1998 by Tyler Brûlé. ''The business began as an intelligence-driven creative agency spun off from his magazine Wallpaper, the iconic global style guide.
''Within two years Winkreative had grown a substantial client base that included Selfridges, RJ Reynolds, Warner Music, Saab, Banana Republic, Stella McCartney, Kurt Geiger and Prada Sport, with services spanning brand strategy, advertising and custom publishing. The company also opened an office in New York.
''2001 was a breakthrough year for the agency after it won the commission to create a new brand identity for Switzerland’s national airline. Winkreative laid out an ambitious manifesto designed to shake up the global air-travel market, from special cabin lighting designed to make passengers look better to the redesign of Zürich Airport. With an obsessive attention to detail, the company’s work for Swiss has won both international acclaim and a number of industry awards. At the same time, the agency completed a management buyout from Time Warner, becoming an independent company with headquarters in Zürich.
''Today, with over 40 multilingual staff, the agency serves 23 active clients in 11 countries across a broad range of industries, all united by a premium position within their respective sectors. Winkreative will continue to base compelling creative solutions on a commitment to editorial quality, global knowledge of what will seduce consumers, and anticipation of their future needs.''
Here is some work produced for Boutique:

Factors that affect their use of graphic design:
Political - Competitition regulation
Economic - substantial client base, and pick up of the economy means

the clients want design work.
Social - fashion, hypes
Technological - targetting the niche market of global air travel market in an innovative way.

 

EUROPEAN - Helmer/Kiggen - Belgium (http://www.helmer-kiggen.com/)
Helmer/Kiggen is an Antwerp based design studio. It was formed by Timothy Helmer & Bart Kiggen, who both have an extensive background in graphic & identity design.
Here is some work they produced for fashion designer Alexandra Verschueren:

Factors that affect their use of graphic design:
Political - competition regulation
Economic - consumer confidence
Social  - fashion, hypes
Technological - Industry focus on technological effort. Government research spending


TRANSNATIONAL - The Words Are Pictures Studio - New York

Expressive and experimental typography studio based in New York, founded by Craig Ward. He works predominantly in the editorial and publishing fields, ''consulting and creating pioneering, award winning typography for a diverse range of clients from fashion to advertising and editorial''
Here is soem work produced for Mulberry:

Factors that affect their use of graphic design:

Political - Environmental regulations

Economic - As a well known awards business, Words and Pictures can afford to have a big budget for design, as the client list consists of some very high end fashion retailers.
Social - They design for the luxury sector, therefore the demographics would be aimed toward career driven consumers and the upper class. Having to constantly reassess the latest fashion trends can also contribute. The population in New York is also high.
Technological - New inventions and development