Overall Costings

For a total of 208 chargeable days, we estimated a daily charge rate at £735, which covers £615 in labour and £120 in overhead rates. This works out at at £22 hourly rate each, and our yearly salary will be £30,000 each.

The start-up costs will be around £24-25,000. To cover this we propose to contribute £3000 each, and the bank will match this at £12,000.

In following years, the indirect costs will be around £12-13,000 and equipment costs will not need to be included again in the overhead costs, meaning around £12,000 will go towards profits

Umbrella Creative Studio

We will propose to base ourselves in Leeds, renting a studio at Umbrella Creative.
Here are what is inclusive of the rent:
- Inclusive bills (electricity/insurance/rates)
- Free WIFI connection
- Mail sorting
- Half price rental of the photographic studio
- Business address registration
- Mail forwarding
- Sample portfolio on the website 
- Registered on the members list
- Monthly email newsletter
- Ability to book hot desks and meeting rooms 
- Affiliation with Umbrella Agency on freelencers list for work.

The location is a convenient as it is easily accessible to get to from the motorway, and is also close to the city centre and railway station, which ensures that we will be able to access the studio easily, as well as clients. It also offers meeting rooms that we could use for meetings with clients. A

 It is only 2.5miles away from Leeds College of art as shown in this map:

 

Images from Umbrella Creative Studios website:

Meeting room-

Photography Studio-

Caravan offices/meeting room-

Equipment

Studio Eqiupment can be classsed as start-up costs as we will only need to buy them in the first year. Here is what we think we will need:

4xImacs

 We would need the best iMacs to ensure we have the best tools to create our design work.

 We would also need the Office Software and also Applecare.

Applecare we would only have to pay for once
We also need the Adobe Creative Suite
All together this comes to £9447.76 incl. VAT

Printer - Found this one on amazon that prints A4 and A3 colour for £242.89
amazon.co.uk

Epson GT-20000 A3 Flatbed Scanner on google products £698

Epson Stylus Office BX300F Colour Ink-jet - Fax/copier/printer/scanner  £55

The price for the separate Printer, scanner and Fax machine = £995.89

Or to have it all as one machine to save space in the studio = £1,999.99
amazon.co.uk

£1000 extra is alot of money so we will use the separate machines in the studio, this will be more convenient when machines need to be used at the same time. 

Camera -
-SLR - £483

Office furniture:
1 x bench for iMacs - £520
wantdontwant.com

Desks x2 = £98
wantdontwant.com

Chairs - I think comfy chairs are essential, I foudn these on  cheapofficefurniture.co.uk
£76 each x4 = £304

Studio Equipment:
-A1 lightbox = £135
amazon.com

Sub-total = £11,983.65

Prmotional Costs

Advertising
Printed Materials
Public Relations
Samples
Photography
Design Services
Web Services
Web site - £800
Signage - £100
Branding

Overhead costs

Public Liability:

Premises costs:
-Rent - Umbrella Creative Studios - £265 per month = £3144 per year including Wifi, insurance, business rates and utilities

Telephone:
-Land line costs - £520
-Mobile Phone - £30 pppm = £1440 per year

Postage: £200

IT costs:
-Software - Adobe Creative Suite 5 Design Premium £1508.33 + AppleCare Protection Plan £118.33 = £1626.66

-Paper-  A4 £4.49 for pack of 500, A3 £6.99 for pack of 500. So 6 of each = £26.94 + £41.94 = £68.88
and A2 £40 for 5 packs of 250 = £108.88

-Repair - £150
-Ink cartridges - £500
-Portable mass storage - (hardrive) - £200


Sub-total =  £7889.54

Profession Services Costs

Accountant: £600 per year

Legal Advice - Solicitor: £150

IP (intellectual Property)
http://www.ipo.gov.uk/types.htm

Patents - £230-280

 Trade marks -

Designs - £60 to apply and register a design, for additional in any multiple application, £40 per design.

Copyrights -

Other - D&AD membership: £200 per year

Sub-total: £1100

Research Costs

Book and magazine subscriptions -
- Design Week: £85 per year

- Creative Review: £64.00 per year

Materials for Research: £150
Travel for Research: £1000

Sub-total: £1299

Bruntwood Serviced Space

West Gate, 6, Grace Street, Leeds, West Yorkshire LS1 2RP

Fully Furnished Office Suites
Board, Meeting Room Facilities
Virtual Office Facilities
Flexible Licence Agreements
Administrative Terms
No Start Up Costs

West One, Serviced Offices
Size 1 to 110 desks
AddressWellington Street, Leeds, LS1 1BA
Air Conditioning

Raised floors
Flexible open plan suites
Recently refurbished
Onsite car parking
24 hour access
Suspended ceilings
LG3 lighting
Cat II lighting
High speed internet
3 part perimeter trunking
Disabled access
Lifts
Cycle racks
On-site shop / café
Meeting Rooms
Secretarial support
Telephone answering
Broadband mg
Showers
Video conferencing
30 car spaces
On-site gym

Local Amenities:

Studio Space to rent in Leeds

UMBRELLA CREATIVE STUDIOS
http://www.umbrellacreative.co.uk/
A gathering of many talents under the umbrella
Rental studios includes all utilities, wifi, insurance and business rates, mail sorting, business address registration, half price rental of the photographic studio.

I emailed them for a quote:

MARSHALL MILLS

http://www.igloo.uk.net/projects/leeds-marshalls-mill

AIR STREET STUDIOS

LEEDS DESIGN INNOVATION CENTRE

The address is:

Leeds Design Innovation Centre
46 The Calls
Leeds
LS2 7EY
Telephone: 0113 243 6077


HEART - HEADINGLY ENTERPRISE ARTS
http://www.headingleydevelopmenttrust.org.uk/pages/heart.htm
Contact: Natalie@heartcentre.org.uk
''Headingley Enterprise and Arts centre (HEART) is a brand new flexible, serviced working and meeting space in the HEART of Headingley.''
Enterprise-

Pulse, the enterprise area of the Headingley Enterprise and Arts Centre (HEART), is a brand new type of work space that gives you the opportunity to reduce costs as well as maximise your time.
With the benefit of excellent networking opportunities, a range of meeting spaces and on-site catering all in a newly refurbished building right in the middle of Headingley, Pulse is a fraction of the cost of renting a traditional office unit.
How does it work?
-Pulse membership gives you the chance to buy HOURS of working space in the Pulse area of HEART at the times and cost to suit you.
-All packages come with desk space, secure, fast Wi-Fi connections. Additional services include business mailbox and landline if required. Please note PCs are not provided.
-Membership fob for simple, flexible and secure access to Pulse.
Added value of being part of Pulse:
-Co-working and networking opportunities
-Iconic working space in a prime location
-Meeting facilities that you can buy on an hourly basis
-Catering facilities
-Easy access to bus routes

I emailed HEART about studio spaces , but unfortunately they do not rent them long term, here is the emil I received back:

Hi Kirsty,

I'm afraid we don't rent long term studio space. We have business desk space available from £25-00 per month per person, but it is in an open plan office, and therefore not suitable for studio space.

Sorry I can't be more help,

Kind regards,

Natalie Flint
HEART Development Manager
Headingley Enterprise & Arts Centre
Tel. 0113 2751080
Mob. 07500 221078
Email: natalie@heartcentre.org.uk
Web: www.heartcentre.org.uk

Task 5 - PROPOSED POSITION STATEMENT

1. I enjoy experimenting with type and layout design and want to improve my skills in this.
2. Brand Identity - I have a keen interets in this and love comign up with quirky, meaningful logo designs
3. I need a fantastic portfolio that shows my capabilities and is memorable
4. Promting myself through various marketing methodsout in more ways than one will help me get my name out there.
5. I want my own website, as a point of contact for potential clients. A website is easily accessible, has potential to reach a very wide client base, is cheaper than advertising and can be interactive and memorable.
6. I need to develop my software skills further so I am more comfortable and confident when designing on screen.
7. Retail and luxury area market sector that I am interested in designing for.
8. I like editorial design and publishing work.
9. I would liek to develop my skills in design for screen as I feel there will be great need for this in the future,cas it seems to be becoming more digitalized.
10. Getting better at what I do is something I really strive to do, I am always seeing and learning new things and trying to work them into my design practice. I want my work to appear more professional and also develop my own style that could be recogniseable.