Summer Brief Presentaion - Feedback

Good points:
1. Finding soemthing good about soemthing you initially thought was bad
2. More information from eachother, that they may know about your subject matter
3. Clarity, no confusion
4. Being persuades by other people's presentation that things are good - things brought to your attention
5. Learn from eachothers presentations/style/what worked/what didn't work, to help us improve
6. Props and visuals make it more interesting/interactive

Bad Points:
1. Debate questions, negatives
2. Focused more on why it was good and not why it is not good. Personal opinion
3. More facts to back up the reasons why its good
4. Always going to be people with reasosn why they disagree. Personal opinion

End of Module Self Evaluation

What skills have you developed through this module, and how effectively do you think you have applied them?
I feel I have developed my skills in InDesign, the Type & Grid lessons where very useful in understanding layout for print. I have also tried to vary my visual outcomes by using different print processes such as letterpress and screen print and know feel confident to use them in future briefs. I again have also enjoyed craft, which I did in the 'Communication Is A Virus' brief where I created a mailshot.

What approaches to/methods of design practice have you developed and how have they informed your design development process?
I feel that I am getting better at documenting my work as I go along, and understanding the importance of this. I have worked on making my work clear, not just so I can understand how my work is developing, but so others can see it to. And I feel this is rewarding when showing my work in crits and being able to get formative feedback and then further develop my design practice.

What strengths can you identify in your work and how have/will you capitalise on these?
I have tried to create final designs using alternative print process, rather than just the usual digital process and have liked doing so. Such as screen print letterpress, and I would like to try other processes to. I also have liked crafting work and making it 3d ratehr than 2d.
 
What weaknesses can you identify in your work and how will you address these more fully?
I feel I need to be more decisive when it comes to my work, and also gain an even balance for the research part of a brief and the design part. I also would  like to look into different stocks rather than just using what is in the digital print room.
 
Identify five things that you will do differently next time and what do you expect to gain from doing these?
-I will be more decisive when it comes to my design work
-I will use different print processes
-I will carry on trying to keep my blog up to date as I feel this gives me an advantage than letting it all build up.
-I will create more printed protypes and mock-ups of my work before choosing the final outcomes.
-I will research thoroughly
Are there any things we could have done differently that would have benefited your progress?
I would create more different variations of my work and expand more witht he ideas and try to think as widely as possible.
 
How would you grade yourself in the following areas:
Where 5= excellent; 4= very good; 3= good; 2= average; 1= poor
Attendance: 5
Punctuality: 4
Motivation: 5
Commitment: 4
Quantity of work produced: 4
Quality of work produced: 4
Contribution to the group: 3

OUPD101

To describe myself as an individual I would say I am determined.

I feel I have an impulsive and objective approach to life.

I want to be organised and decisive.

The qualities I look for in others are confidence, creativity and humour.

10 things I have learned:

1. The importance of time management

2. Working as part of a group

3. Working in a pair

4. Punctuality

5. Presentation skills

6. To be more critical of my work

7. To make quick decisions

8. To not leave things to the last minute

9. To take a camera with me everywhere

10. Responsibility

10 things I want to learn:

1. To be more confident, in speaking about my own work.

2. Animation

3. Lazer cutting

4. More illustrator skills

5. More In Design skills

6. Web Design

7. How to use Dreamweaver

8. To be more analytical of my work on my blog.

9. Broaden my vocabulary

10. More photography skills

To describe my ambitions as a designer I would say I am perceptive.

I want my work to attract people's attention

I associate concept with my work.

I have developed my skills in:

Type

Colour

Photography

Composition

Idea Generation

and Problem Solving

I need to develop my skills in:

Type

Colour

Image

Idea generation

Print

and Drawing

I am interested in developing my skills in:

Interactive Design

Advertising

Motion Graphics

Print

OUGD103 - Speaking From Experience. Rationale

Idea 1

Brief:

How to throw a flat party

Who needs to know?

First year students/freshers

What do they need to know?

How to go about organising and preparing for a party, and what to expect

Why do they needs to know?

As a way of becoming more social, and to help them bond with their fellow classmates outside the college environment

What will they respond to?

They will use the information to help them organise and prepare for a flat party

What research is required?

Primary:

Questionnaire

Party themes/fancy dress

Opinions,what makes a good party

Observing at flat partys

Games

Music

Essential Items

Typical drunken behaviour/avoiding accidents

Secondary:

Drinking Games

Cocktail recipes

Places to buy cheap drinks

Websites, setting up text subscriptions

Relevant artist research

Idea 2

Brief:

How to create your own Ottley run fancy dress outfit using household objects

Who needs to know?

First year students at LCAD

What do they need to know?

How to make a fancy dress outfit

What objects/materials to use

Why do they needs to know?

As a way of saving money (rather than buying an outfit) and also help people to socialise out of the college environment

What will they respond to?

They will know how to make a simple outfit and they will want to make it.

What research is required?

Primary:

Questionnaires

Fancy dress outfits

Recyclable materials

Secondary:

Recyclavble materials

Durability

Stitch

Glue

Pattern cutting

Communication Is A Virus - My creative partner (Pav)

Why have you chosen to work with your creative partner? What are your aims?

I have chosen to work with Pav, as his skills seem to compliment my own. Iwanted someboday who was:

Type based

Good with Illustrator

Organised

Good with building on concepts

Good with colour

I also thought personal attributes of being friendly, motivated, confident, reliable and humourous were important, and he fit the bill.

We aim to put our skills together to create a great piece of design work.

What are you specific ares of creative interest in this brief?

I particularly want to to come up with visuals for the piece and also look at craft and different packaging ideas if necessary.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I intend to use my Photoshop skills, but also learn and develop Illustrator skills from Pav.

I intend to take responsibility to be the 'crafty' one, as Pav has already said he isn't too good at that kind of thing.

I will research and try to make the information as clear as possible

What specific non-design skills do you have to offer in relation to your chosen brief?

I am friendly, motivated, hard working, humourous and reliable and want to prove this to my creative partner as they are important in fulfillign the brief to its highest potential.

What will your specific role be in the collaboration in relation to your brief?

We have come up with the starting point together, we will research seperately and then bring our work together and discuss what is working and hwo to move forward. In terms of design, I will be in the image and craft role.

What will your individual responsibilites be in relation to yoru brief?

Making sure working independently out of college time is done on time as to not hold back the development of the project, craft, visuals.

What will your joint responsibilites be?

Making sure we stick to our time management schedule and making sure work is completed in time before the deadline.

Communication Is A Virus- Second Crit - 22/03

Issues Raised:

-Branding, promoting the fruit as a product, as it has potential for development

-How long will the fruit keep? The price? Would it appeal to people just wanting to play around and experiment?

Action to be taken:

Send the mail shots to market stalls as a way of broadening our target audience, and persuading them to sell on the fruit to the public. Could encourage to look elsewhere rather than only being able to buy off the internet.

Communication is a Virus - How does it spread? - Collaborative Brief with Pav

The Brief:

''Get people to try something new''

Considerations:

Must engage with a specific audience, must consider the context and environment in which we aim for it to be delievered. Identify, analyse and use existing means of ditributions, for an appropriate method of communication.

Target Audience:

Appropriate to the content, which we will develop with the concept. But initially we are aiming it at people with interest with food.

Tone of Voice:

Persuasive and informal

Background:

Appropriate language. Will the content be communicated primarily through type or image? It if is both what is the relationship between the two?

Mandatory requirements:

The response should remain within legal boundaries.

A limited colour pallet of two colours plus stock.

Deliverables:

Design development sheets

Concept/proposal appropriate to our idea

3xA2 presentation boards identifying:

Concept

Content

Method of delivery

Studio Deadlines:

Pitch: Monday 15th March

Final Crits: Monday 22nd March

What is a line? Brief Rationale

The Brief:

Using the manipulation of line, frame, format, media and colour, I have to produce a body of work that visually investigates to definition of the word line.

The quote I have chosen to base my investiagtion on is ''A formation of people, objects or things on besides/behind the other.

The workshop that I have chosen for my brief to be based upon is the photography workshop.

Considerations:

Time management, practical work, photography, contextual/theoretical relevance

I need to develop and catalog a range of investigative and experimental approaches in response to the quote I have chosen. I also need to document the application and evaluation of media.

Construction of a line: draw, trace, add/remove, layer, dot, drage...

Media, format, frame

Target Audience:

Tone of Voice:

Background:

One of the hnumerous definitions of frawing is the act of defining the outlines of an object against a background, using a wide variety of tools and techniques. It generally involves making/applying marks to a surface.

Mandatory requiremtns:

Produce a body of work - exploring development

7week worth of work

Set aside time to draw regularly

Visual investigation

Based on a workshop previously undertaken in Visual Language

Deliverables:

A set of notebooks/sketchbooks and drawings/images in an organised, rational and considered format.

Studio Deadline:

After Easter

Interview with Karl Mead

Why have you chosen to study Graphic Design?

Well, I started off by studying Art at GCSE level and I really liked woodwork and 3d work. With my style being very graphic esque, I was told I should focus on Graphic Design. After doing a National Diploma and an Art Foundation course I realised this was what I wanted to do.

Why did you choose to study in Leeds at the College of Art?

I’m originally from Norfolk and there isn’t much around there. I think Leeds has a nice vibe, and there is everything here. As for the College, I found it to be a very comfortable and welcoming place.

How are you enjoying student life?

I’m really enjoying it. I like going out every now and again. The diet could definitely be better, but I’m not a very good cook!

What is your favourite food?

Mums roast dinner or course. But being up in Leeds, I usually cook simple things like egg on toast, or go out for a spicy Mexican.

Are you missing home?

I miss not seeing my family and friends as much.

How often do you go home?

I go back at least once a month. I’m trying to get used to living on my own.

What inspires you as a Graphic designer?

I get my inspiration from books, and seeing other people’s work. I like the style of work by Andre Venger and Alphons Mucha. I also like gypsy tattoo art.

Do you have a favourite designer?

I like the work of Oded Ezer, with his own unique, Arabic style, and how he works with calligraphy and makes it 3d.

What do you want to do when you finish the course?

I really want to go travelling in Asia, as a bit of a break before getting a job with a design agency. I would prefer to work in London, and then hopefully in New York in the future.

In Design - Workshop Brief

The Brief: 

Produce a double page spread based upon Karl Mead. 

The content should be information gathered from an interview, and also from their blog.

Considerations:

Explore layout, type, image, colour, and how they relate to each other.

The legibility of the information is to be considered carefully.

Target Audience:

Students who are also studying graphic design. And younger people who are thinking of studying graphic design.

Tone of Voice:

Reflect his personality. Not serious, but quite laid back, funny, and happy.

Background:

Abobe InDesign is used for the generation of compelling layout for online and offline publishing. The possibilities of which can be used as a springboard for further visual research.

Mandatory Requirements:

Must be supported by a broad range of visual investigation, in the form of notebooks and design sheets.

Deliverables:

One double page spread

Studio Deadline:

27th May 2010