What is a line? Brief Rationale

The Brief:

Using the manipulation of line, frame, format, media and colour, I have to produce a body of work that visually investigates to definition of the word line.

The quote I have chosen to base my investiagtion on is ''A formation of people, objects or things on besides/behind the other.

The workshop that I have chosen for my brief to be based upon is the photography workshop.

Considerations:

Time management, practical work, photography, contextual/theoretical relevance

I need to develop and catalog a range of investigative and experimental approaches in response to the quote I have chosen. I also need to document the application and evaluation of media.

Construction of a line: draw, trace, add/remove, layer, dot, drage...

Media, format, frame

Target Audience:

Tone of Voice:

Background:

One of the hnumerous definitions of frawing is the act of defining the outlines of an object against a background, using a wide variety of tools and techniques. It generally involves making/applying marks to a surface.

Mandatory requiremtns:

Produce a body of work - exploring development

7week worth of work

Set aside time to draw regularly

Visual investigation

Based on a workshop previously undertaken in Visual Language

Deliverables:

A set of notebooks/sketchbooks and drawings/images in an organised, rational and considered format.

Studio Deadline:

After Easter

Interview with Karl Mead

Why have you chosen to study Graphic Design?

Well, I started off by studying Art at GCSE level and I really liked woodwork and 3d work. With my style being very graphic esque, I was told I should focus on Graphic Design. After doing a National Diploma and an Art Foundation course I realised this was what I wanted to do.

Why did you choose to study in Leeds at the College of Art?

I’m originally from Norfolk and there isn’t much around there. I think Leeds has a nice vibe, and there is everything here. As for the College, I found it to be a very comfortable and welcoming place.

How are you enjoying student life?

I’m really enjoying it. I like going out every now and again. The diet could definitely be better, but I’m not a very good cook!

What is your favourite food?

Mums roast dinner or course. But being up in Leeds, I usually cook simple things like egg on toast, or go out for a spicy Mexican.

Are you missing home?

I miss not seeing my family and friends as much.

How often do you go home?

I go back at least once a month. I’m trying to get used to living on my own.

What inspires you as a Graphic designer?

I get my inspiration from books, and seeing other people’s work. I like the style of work by Andre Venger and Alphons Mucha. I also like gypsy tattoo art.

Do you have a favourite designer?

I like the work of Oded Ezer, with his own unique, Arabic style, and how he works with calligraphy and makes it 3d.

What do you want to do when you finish the course?

I really want to go travelling in Asia, as a bit of a break before getting a job with a design agency. I would prefer to work in London, and then hopefully in New York in the future.

In Design - Workshop Brief

The Brief: 

Produce a double page spread based upon Karl Mead. 

The content should be information gathered from an interview, and also from their blog.

Considerations:

Explore layout, type, image, colour, and how they relate to each other.

The legibility of the information is to be considered carefully.

Target Audience:

Students who are also studying graphic design. And younger people who are thinking of studying graphic design.

Tone of Voice:

Reflect his personality. Not serious, but quite laid back, funny, and happy.

Background:

Abobe InDesign is used for the generation of compelling layout for online and offline publishing. The possibilities of which can be used as a springboard for further visual research.

Mandatory Requirements:

Must be supported by a broad range of visual investigation, in the form of notebooks and design sheets.

Deliverables:

One double page spread

Studio Deadline:

27th May 2010

Don't Panic Crit Feedback

What concept/statement/fact/question/tone is being communicated?

Femininity, dramatic, make-up

Fashion, beauty theme

Femininity with the construction of fashion

Fashion, pattern

Fashion, make-up

Is this being communicated effectively?

Yes, clear bold imagery

Yes a photo of a girl and fabric in background/type

Maybe could be made more clearly with more type?

No particular message to it, just represents fashion with people and fabric

Looks feminine, communicates effectively

Has the posters answered the brief?

Yes

Yes, fits words well & Vogue

Yes, they do represent Vogue, with the use of the female face and the dress patterns

Yes, it is quite clear about fashion and constructing fashion

Yes, abstract is communicated well

Who is the audience - have they been addressed?

Young females and I think they would respond to these posters

Students

Directed at females

Very feminine, so mainly women

Students who like fashion

Strengths:

Hand drawn imagery works really well combined with softer color choice

Layout, colour, style of drawings

The illustrations are effective as they are elegant and feminine

I like the middle poster with the hand rendered face. Almost looks like the face is being constructed to what you need to look like

Well drawn, good photos, nice layout

What could be developed further?

Typography - possibly get rid of the word Vogue. Have words that suggest Vogue.

Perhaps experiment with different type, middle posters colour is good, play with layout slightly.

Different compositions

Make text more clear, and maybe add some more typography

Development of face, different patterns/fabric perhaps?

Further Feedback...

Middle poster is cool I like the style

My preferred poster is the middle one, I like the elegance of the poster, and the layering of the imagery.

Explore drawing, manipulation of the face works well




Evaluation of Feedback:
I have chosen to submit the middle, subtle coloured image, for the competition as it was the one my group thought was the best. However I need to tweek it a little bit and maybe add some type to it as well.

Design is about Doing - Don't Panic - Vogue - Brief

The Brief: 

Design a poster for the 'Don't Panic' competition based on the word Vogue.

Considerations:

30 minimum possible ideas, 

Must reflect on my chosen word to describe Vogue:

Fashion, Make-over, Abstract, Pattern, Dramatic

Target Audience:

Students - Female

Background:

Design is about doing.

Generation of ideas.

Visually and conceptually exploit different possible angles of my ideas.

Mandatory Requirements:

Final resolution must be in JPEG and no more than 2MB, Res. 72

30 possible ideas and supporting design work.

Deliverables:

Poster in A2 form 

Variations of the poster

Studio Deadline:

Friday 26th February

OUGD102 - End of Module Self Evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?

 

Throughout this module I think I have found a deeper understanding for the need to research, and how it's importance contributes to the development of the design process. Researching helps you to understand what is needed to communicate with the public, and I think I have done thisquite effectively to produce work that is visually engaging to its specific audience.

I have also become more aware of how I am spending my time, through the time management workshop and it has helped me to create schedules to work by, in order to make the most of the time I have.

 

2. What approaches to/methods of research have you developed and how have they informed your design development process?

 

Learning and understanding different types of researching including primary, secondary, quantitive and qualitative have been usful to gain different elements of research for your subect matter. I particularly liked using results from questionnaire's as they consisted of different people's opinions, so I could develop my design work according to the results.

 

3. What strengths can you identify in your work and how have/will you capitalise on these?

 

I like using photography from first hand observations, to work with as starting points for design development. In some briefs I have created and used stencils from these that have proved to be visually interesting. I like coming up with clever designs, and concepts with alterier meanings.

 

4. What weaknesses can you identify in your work and how will you address these more fully?

 

I used to tend to come up with a particular idea and work towards creating that. In a way I do still prioritise and choose ideas that I like more than others, and spend most of my time developing them instead of giving the other ideas a chance. I will need to broaden my ideas and devlopment work in future design to gain different outcomes.

 

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

 

1. I will develop my skills in Adobe illustrator, as I tend to use photoshop mostly. As it offers you different ways of devloping ideas.

2. I need to be more organised when it comes to mhy design sheets and sketchbooks, so I can see what is missing and what I need to find out more of.

3. I will use the studio in the evenings as it offers a better working environment, and I can produce more work.

4. I will try to be more assertive in crits, and learn from other people's work styles, to help me understand my own style more.

5. I will use reasearch as a way of directing my design process.

6.How would you grade yourself on the following areas:

Attendance - 4

Punctuality - 3

Motivation - 4

Commitment - 4

Quantity of work produced - 4

Quality of work produced - 4

Contribution to the group - 5

Time Management

College taught lessons (inc. seminars, workshops, vis lang, cts) = 12.5

College work (inc. design and sketchbook work, photography) =15.5

Researching (inc. internet, library, museum) = 6

Total = 34

Dinner breaks = 5.5

Food (inc. shopping, cooking, eating) =7.5

Watching TV = 8.5

Cinema = 2

Getting ready = (shower, hair, makeup...) =9.5

Driving = 1

Physio = 1.5

Cleaning, washing clothes and ironing = 1.5

Total = 37

Sleeping (counting from 12 sunday night til 12 friday night) Total = 49

5days = 120hours

OUGD102 - Collection 100. Problem Analysis - rational

Brief:

Create a travel pack to be used as a source of entertainment for travelling children.

Who needs to know?

Both, parents and children need to know as the parents will consider the product for their children, and the children will see it and want it. However it will the parent who is buying it.

What do they need to know?

That there is a package that they can get to entertain their children whilst travelling.

Why do they need to know?

To make their travel experience more entertaining

What will they respond to?

The children wil be able to use the contents of the package to entertain themselves

What research is required?

Primary: Questionnaire, asking people what they used as entertainment on different forms of transport, when they were younger. And, observing travellers and what they do for entertainment when travelling (buses, trains, car)

Secondary: Packaging/existing products/entertainment packages in different company's. Artist Research

OUGD102 - Collection 100. Rational

I have chosen to do Product & Packaging, as it is something that the audience will be able to use and interact with.

My target audience for the product will be for children who need a source of entertainment whilst on long journeys. However I need to take into consideration that the product will be most likely bought by the childs parent.

The function of this product will be to entertain.

The audience will interact with the product as the open, and use it.

OUGD102 - Collection 100. Presentation

Subject Matter:

Travel

Themes of research within subject matter:

Souvenirs, phots, most used transport, co2 emmisions, dangers of transport, drink driving/limits, big freeze effects on travel, driving entertainment.

Themes to be developed:

Observing travellers, laws

General feedback on presentation:

Good visuals, interesting, interactive (photos/souvenirs)

Methods for categories/organising research:

1. Holidays - objects related to it, facts related to transport

2. Why travel - things that relate to each reason why

3. Culture

4. Type of transport, speed, amount of co2 emission

5. Distances/ Cost

6. Age groups

Additional Research required:

Primary - Observation, recording numbers of people using transport, time

Sedondary - Statistics, laws

Issues Raised:

Observation/tourism - how many people

Actions to be taken:

Routes on maps, places I have been to, where photos and souvenirs are from, trying souvenirs and travel tickets together, grouping toegther