OUGD102 - Collection 100. Problem Analysis - rational

Brief:

Create a travel pack to be used as a source of entertainment for travelling children.

Who needs to know?

Both, parents and children need to know as the parents will consider the product for their children, and the children will see it and want it. However it will the parent who is buying it.

What do they need to know?

That there is a package that they can get to entertain their children whilst travelling.

Why do they need to know?

To make their travel experience more entertaining

What will they respond to?

The children wil be able to use the contents of the package to entertain themselves

What research is required?

Primary: Questionnaire, asking people what they used as entertainment on different forms of transport, when they were younger. And, observing travellers and what they do for entertainment when travelling (buses, trains, car)

Secondary: Packaging/existing products/entertainment packages in different company's. Artist Research

OUGD102 - Collection 100. Rational

I have chosen to do Product & Packaging, as it is something that the audience will be able to use and interact with.

My target audience for the product will be for children who need a source of entertainment whilst on long journeys. However I need to take into consideration that the product will be most likely bought by the childs parent.

The function of this product will be to entertain.

The audience will interact with the product as the open, and use it.

OUGD102 - Collection 100. Presentation

Subject Matter:

Travel

Themes of research within subject matter:

Souvenirs, phots, most used transport, co2 emmisions, dangers of transport, drink driving/limits, big freeze effects on travel, driving entertainment.

Themes to be developed:

Observing travellers, laws

General feedback on presentation:

Good visuals, interesting, interactive (photos/souvenirs)

Methods for categories/organising research:

1. Holidays - objects related to it, facts related to transport

2. Why travel - things that relate to each reason why

3. Culture

4. Type of transport, speed, amount of co2 emission

5. Distances/ Cost

6. Age groups

Additional Research required:

Primary - Observation, recording numbers of people using transport, time

Sedondary - Statistics, laws

Issues Raised:

Observation/tourism - how many people

Actions to be taken:

Routes on maps, places I have been to, where photos and souvenirs are from, trying souvenirs and travel tickets together, grouping toegther

OUGD102 - What If...Self Evaluation

What problem did you identify?

The streets of Leeds City Centre are being littered because people are too lazy to find the nearest bin.

What evidence did you find to support your decisions?

Through observation, I noticed that people had been littering within 16metre of the nearest bin, even when they are not full. I found that bins are emptied in accordance to how busy that particular area is, either with bins being emptied daily or 2-3 times a week. I saw how pedestrians mindlessy threw their rubbish on the floor as they walk (intentional/habitual). Also as a group we constructed a questionnaire to find out people opinions on the litter problem in Leeds.

What methods of research did you find usefull and why?

I found that going out to find primary research was very useful as you were able to observe the problem and document what was happening. The questionnaire was quite useful.

How did these inform your response to your problem?

The questionnaire helped us to pinpoint that the bisn had to be more interative, interesting, visually appealing and convenient in order for them to use them more. We also asked what they thought the main reason behind littering was and they said laziness, which then became our problem.

What methods did you encounter as a problematic?

before the first presentatrion we hadn't constructed a questionnaire so it was as though we had made up a porblem in Leeds and not asked anybodys opinion on it.

How did you overcome this?

We constructed a questionnaire to ask people's opions and it turned out very useful within our researching.

What research could you have carried out, that would have proved more useful?

We could have asked more peopel to fill out the questionnaire to get more reliable statistics.

List 5 things that you have learnt about the design process over the last two weeks:

1. Posters don't always solve problems

2. The design process is vital, as the research and development helps you to come up with the context for the design.

3. Time needs to be taken to get reliable sources of information.

4. Asking peoples opions on subjects can give a different outlook on something.

5. Looking into different aspects of a certain subject is usefull in giving you broader information.

List 5 things you would do differently next time:

1. More time working together as a group.

2. Thinking of a broader range of different ideas.

3. Ask more people on the questionnaire so it is more reliable.

4. Do even more research.

5. Investigate problems that could be an issue once the products are int he public domain.

OUGD102 - Collection 100 Research Proposal

My Subject Matter is:

Places/Travel

Possible Categories will include:

Holidays

Occupation

Visits

Culture

Ways of Life

Means of Transportation

Souvenirs

Research Process will include:

Collecting objects from journeys

Questionnaires

Statistics

Categorising/distance/time/importance

How will you Research?

Primary Methods:

Collect relevant objects

Categorising

Asking peoples opinions

Secondary methods:

Categorise the transport with the lowest to highest emissions

Who/Where will you research?

Primary Sources:

People who work with transport/people who use transport

Secondary:

Maps, journeys, internet, newspaper, weather

Research Process will include:

Primary material:

Questionnaires, opinions, observations, documenting

Secondary material:

Statistics, facts

OUGD102 What If...Rational

Group Members:

Kirsty, Ellis, Charlotte, Emma, Paul

The Problem:

The streets of Leeds City Centre are being littered, because people are too lazy to find the nearest bin.

The Evidence:

Through observation we noticed that litter was being dropped within 16m of the nearest bin. People cannot use the excuse that the bins are too full, or that there isn't enough bins, as they are emptied in accordance to how busy that particular area is. Either being emptied daily or 2-3 times a week. We also counted the number of bins on a route within the centre and accumulated 97. 24 of which are on Briggate (the main shopping street).

We Intend to...

...Decrease the amount of litter in the streets by persuading people to use the bins provided. From our research we understood that the main reason behind littering was that people are too lazy to find a bin. We wanted to persuade people to use the bins by making them more convenient for them. We will achieve this by directing people to the nearest bin, and also by making posters to make the bins more visually appealing.

OUGD101 - End of Module Evaluation

What practical skills have you developed throught his module and how effectively do you think you have applied them?

I have contributed well within a group work activites, having to generate and develop ideas together. I have learnt about colour studies, which was very useful as I know see the importanc eoff colour within design, so I will take it more into consideration. I have also learnt new techniques on photoshop and illustrator that I will go on the use and also learn more.

What approaches to/method of problem solving have you developed and how have they informed your design development process?

I have developed a strategy to first look at the concept , then the ideas, then the research and development and then finally the evaluation. I have learnt to look at the problem and figure out what it is about, what I need to know more about and what are the specifications.

What strengths can you identify in your work and how have/will you capitalise on these?

I am always trying to come up with different and clever deigns with significant meanings, I will go on to do this in the following modules.

What weaknesses can you identify in your work and how will you address these more fully?

My critical analysis skills need to be worked on when it comes to explaining my work throughout the design process and also on my blog. I will try to use a broader vocabulary using terms that are relevant to my design work.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

1.I will add work to the module brief everyday rather than to let the work load build up, so I can cope better.

2. I will use the studio more after college time as I do not get distracted there, and I will be able to produce and develop more work.

3. I will try to come up with various different ideas for each brief before deciding which path to take rather than having a fixed idea in my mind from the start.

4. I will arrive earlier to college so I have time to mentally and physically prepare myself for the working day rather than rushing around.

5. I will try to analyse my work thoroughly and be more critical about my work.

How would you grade yourself on the following areas:

(5=excellent, 4=very good, 3=good, 2=average, 1=poor)

Attendance - 5

Punctuality - 3

Motivation - 5

Commitment - 4

Quantity of work produced - 5

Quality of work produced - 4

Contribution to the group - 4

OUGD101 - No News Is Good News - Message & Delivery Crit 1

Here are some issues raised in my first crit:

Stock- needs to be an appropriate materila to print on and be able to hold a drink.

The relationsgip bewtween the envelope and the contents.

Becasue of the thick stock and the folds, will it sit flat?

Same stock of mat and evelope, strong but thin.

Any more informatuion on the envelope that relates to its contents?

using the same two colours as poster?

OUGD101 - No News Is Good News - Concept Building

A Statement of Fact:

Spiking causes extreme decreased memory in most cases.

A Statement of Opinion:

Your unattended drink is a target for spikers.

Depicted from research for this brief (Design Practise)

OUGD101 No News Is Good News. Message & Delivery - Evaluations from posters.

Here are two evaluations from people in my class on my three high impact posters for the ''No News...'' brief.

What statement/fact/question is being communicated to you?

First person: The statement being communicated is that you never know if your drink has been spiked or if it is a target for spikers. It is also warning you of the effects from having your drink spiked.

Second person: Don't leave your drink unnattended, implying the close links from spiking drinks leading to sex crime.

Is this being communicated in a clear and focused way?

First person: Yes

Second person: Unsure

What could be developed further?

First person: Some of the type on the image and type poster is slightly unclear to read. Where it says 'Are you sure about drinking that?' I found it hard to read at first as the word sure could be mistaken as 'sore'. This could be easily corrected by adjusting the composition.

Second person: The image in the text/image poster could be developed as the word sure isn't readable. Readjusted and unstretched it would be more clear/readable. The image only poster is the least effective as the message is not as obvious as the previous posters.

Have the posters been kept ''simple and to the point?''

First person: Yes

Second person Yes

Is as statement, fact or question being posed?

First person: The posters are clearly abouyt drink spiking and the dangers are clearly put across. The logo used is very effective and eye catching but I think that it looks better without type in it.

Second person: Making a statement, strong warning using shock tactics to communicate the message, which is agood as particularly on this subject matter, the harsh reality needs to be clear (serious message).

Has the restrication of two colours plus stock been met?

First person: Yes

Second person: Yes

Are the two colours appropriate/innappropriate?

First person: The colours aren't too bold but are still very eye catching. The contrast between bold images and type work really well with the subtle colours

Second person: Use of striking red against the white background makes the message bold and clearly identifies key points, especially on the typography particularly the type poster. Also contrasts nicely against the grey.

Do the posters work as a set or series?

First person: Yes

Second person: Yes

Why do they work/don't work as part of a set or series and could this be developed further?

First person: The colours and type work as a set as they have been kept similar. I think as a set they look stunning and really effective. The composition on each poster works really well together.

Second person: Strong use of colour links the set of posters, consistent use of typeface and a symbol (image) that features in multiple posters. Developments that could be looked at include unclear type on the type/image poster and linking the image only poster more strongly to the message/set.

Is it clearly evident which poster is TYPE, IMAGE AND TYPE & IMAGE?

First person: Its very clear. The image on its own is clearly an image as well as the type and when they are put together they also work really well. The typeface is a good choice, bold and clear.

Second person: Yes, no confusion, very obvious.

Are the posters ''memorable, immediate high impact and clear''?

First person: I think the logo is very memorable and would be good in clubs and bars. It could also be developed as stickers, handouts, drink toppers, etc. The message from this poster is clear and to the point.

Second person: Strong message makes it memorable, with quite a harsh reality take on it. Use of colour (contrasting colours) has high impact (visual impact) for catching your eye and drawing you to the posters. Clarity of the message is less consistent, however, room to slight development to improve the impact.

Do you feel the bried has been fulfilled to it's full potential?

First person: Yes

Second person: Yes

Further feedback...

First person: The colours have been used appropriatly and to the brief. Maybe a different stock could have been tested? The message embedded in the sentence is a really clever idea, maybe where it says 'sex crime' this could be ellaborated a bit more. Really effective and clever posters.

Second person: Biochemical links to the drink ring image is effective and very relevent  (ties the subject together) concept. Brief has been fulfilled and the ideas are strong and posess potential for development.